How to Sell on Amazon in 2023: Selling on Amazon Guide

Do you want to learn how to sell on Amazon in 2023? The initial step is to connect Amazon and Shopify. Shopify is an authorized Amazon partner, allowing you to sell your items on the site. You may increase your revenue by using Amazon as an extra sales channel.

This article will teach you how to start selling on Amazon. We’ll go through the advantages of putting your items on this marketplace, give some tips to help you boost sales, and clarify some common misconceptions about selling on Amazon for beginners.

Why should you sell on Amazon? 

How to Sell on Amazon

  1. It is the largest internet sales channel.

Amazon is an internet retailer’s most important sales channel. Amazon is a behemoth, with roughly two million active merchants.

Customers will locate the most popular things on Amazon first. It’s no surprise that 89% of them choose to shop from Amazon over other e-commerce sites. The enormous internet marketplace stocks millions of items across several categories.

Don’t be put off by the amount of competition you may face. Starting an Amazon company allows you to be where your consumers are. Allow your competitors to take all of your prospective sales.

  1. Amazon is a well-known and trusted brand

Amazon is a well-known and reputable brand. It was established in 1994. As a result, it has approximately 30 years of connection and trust-building experience. Customers may feel safer buying from Amazon than your business if your store lacks brand awareness due to its newness.

You may develop a strong brand image and reputation by selling things on Amazon through your store. Customers who routinely purchase from you may soon begin purchasing straight from your store.

  1. A significant number of people have an account

As previously said, Amazon has millions of active users. There are now 150 million Amazon Prime subscribers in the United States. The average Amazon Prime member spends $1,400 per year only on Amazon items.

As a result, when it comes to e-commerce, Amazon commands a sizable market share. Those who have Amazon Prime accounts will most likely seek things they want on Amazon because they have additional benefits as a member.

It is critical to be present where your consumers are. Selling things on Amazon is beneficial if your major audience is in the United States.

  1. Lowest possible charge

One advantage of selling on Amazon is that there are no listing costs unless you sell as an individual rather than a merchant account. You may add as many goods as you like to your Amazon store. An Amazon Pro Merchant account will cost you $39.99 per month plus a portion of your sales. The selling cost appears to be modest if you sell a large number of things on Amazon.

  1. A track record of success

Many people who sell items on Amazon have made large sums of money. About 0.3% of Amazon merchants sell more than $100 million on Amazon alone, with 0.6% selling more than $50 million. Although the figure may appear little, $100 million is a lot of money for a business to generate from only one sales channel. Notably, 51% of Amazon sellers earn more than $100,000 each year, so the chances are clearly in your favor. You, too, can become an Amazon success story with constant work and the correct selling price.

The Fundamentals of Selling on Amazon

Even if you don’t know what you want to offer, you need to create an Amazon seller account if you want to start selling things on Amazon.

The reason for this is that once Amazon gets your information, the verification procedure might take several weeks. While Amazon validates your account, you can get started on the exciting stuff: product research, product sourcing, and contacting suppliers!

You can list items whenever you want after Seller Central confirms your account. If you are not yet ready to sell anything, you can create an individual seller account. Let’s get started right now.

Check out: The 6 most legit ways to make money online -rexpays

Individual vs. Professional Amazon seller accounts

When opening an account on Amazon, you may choose between two seller plans: individual or professional. Individual accounts are free, but professional accounts cost $39.99 a month.

Individual account

  • No monthly cost
  • $0.99 per-item fee per sale
  • Not eligible for the Buy Box
  • Not eligible for Amazon Advertising
  • No access to seller reports
  • Cannot set shipping rates for seller-fulfilled orders

Professional account

  • $39.99 per month
  • Access to Amazon Advertising tools such as Sponsored Product ads
  • Access to business reports to evaluate how your business is performing
  • Ability to connect your Amazon account with tools such as Jungle Scout through MWS keys
  • Eligible for the Buy Box
  • Add users to your account

We recommend joining up for the professional seller plan if you plan to sell more than 40 goods per month and want access to the Buy Box and Amazon Advertising. If you have an individual plan and sell more than 40 products per month, the $0.99 per item price will be higher than the $0.99 per item rate on the professional plan.

Sign up for the individual account while you undertake product research and decide what you want to offer on Amazon, and then upgrade to the professional plan when you’re ready to go live.

Now that you understand the distinction between the two seller programs, let’s look at the various ways to sell things on Amazon.

Check this out: How to Earn Money on Amazon without Selling

3 Amazon selling misconceptions

  1. The Amazon marketplace is overcrowded

While Amazon has thousands of third-party sellers, there is still potential for a company like yours to profit.

Even if you can’t compete on price, a potential Amazon consumer may choose your product over a competitor or even a supplier.

Remove any impediments. Even if you just make $10,000 extra by selling stuff on Amazon, it’s still more than you would have made otherwise.

  1. It is possible to set it and forget it

Entrepreneurs frequently believe that using markets will result in customers discovering their items on their own. You must be proactive to generate revenue, especially in the beginning.

Begin by adding your product detail page with high-quality pictures and descriptions. Include pertinent information that buyers may find useful, such as delivery alternatives or return policies. To improve the shopper’s experience, you may also include user reviews and a “customer questions and answers” area.

After generating a few sales and receiving great reviews, you are more likely to organically gain visibility and secure the Amazon Buy Box. The Amazon Buy Box is an Add to Cart area that enables shoppers to make quick purchases.

  1. New products do not receive organic traffic

If your product listings are adequately optimized, new goods might receive organic traffic.

This includes creating an optimal product title, including relevant keywords in the description, and including high-quality photos that comply with Amazon’s terms of service.

These steps will increase your presence in Amazon search results. As a result, your items will receive more organic traffic.


How to Sell on Amazon in 2023

How to Sell on Amazon

  1. Determine what you want to sell on Amazon

The first step in figuring out how to sell on Amazon is deciding what to sell. You might use a program like Helium 10 for inspiration to generate product ideas.

Thousands of things in various categories are suggested by the tool. Examine the items provided to gain ideas for what you can offer on Amazon.

  1. Comply with the company’s standards

To become an Amazon seller, you must complete all conditions and guarantee that your items are not limited.

Baby items, books, pet supplies, toys, and games are all wonderful places to start an Amazon company. The e-commerce firm does not permit banned items such as hoverboards, explosives, and firearms.

  1. Establish a professional seller account

If you already have a Shopify store, you’ll most certainly require a professional Amazon account.

Sign up for the individual or professional selling plan at Amazon Seller Central.

Every time you sell a product under the individual plan, a 99 charge is imposed. A professional plan costs $39.99 per month plus a few category-related fees for a professional seller account.

To sign up, go to Amazon Seller Central and enter your name, email address, and password.

Following that, you’ll need to give information about your company.

Then, you’ll supply Amazon with billing, tax, and product information for your company.

  1. Request category permission

When you’re ready to sell on Amazon, you’ll need to apply for category approval. Some categories require Amazon’s permission before they may be added.

Clothing and accessories, shoes, handbags and sunglasses, and jewelry are all popular categories that require permission before sale.

  1. Link your Shopify account to your Amazon account

Connect your Amazon seller account to your Shopify account once it has been approved by Amazon. Look for the + button beside Sales Channels on the left navigation of the Shopify dashboard and click on it.

A pop-up window will emerge, with Amazon at the top. Select Add Channel.

Then, select Connect to Amazon.

  1. Create product listings

Amazon is included under the sales channel. After that, click the Create Listing button.

After that, click Select Product. There are two alternatives available. As a private label vendor, you should choose “This product is made by another brand.”

You will then be able to list your goods on the marketplace. After you’ve found the product you want to sell, go to Select > Publish. Repeat this step for each item in your inventory.

  1. Inventory control

When selling items on Amazon, effective inventory management is critical to success. It is critical to maintain a healthy product inventory level for both direct consumers and those purchasing through the marketplace.

Your inventory levels will begin to fall as you get orders on Amazon, so be sure to update your stock to match the current product availability on your Amazon listing.

  1. Send Traffic to your Amazon store

Knowing how to advertise products is the most critical aspect of learning how to sell things on Amazon. Here are a few suggestions to get you started:

Make the most of every audience you have. For example, if you’ve been building an email list for your business for a time, you may offer that audience a link to your Amazon store. Employing your email traffic has the advantage of making them already acquainted with your brand. Loyal customers will almost certainly post favorable reviews, which you’ll need to sell things on Amazon to individuals who aren’t on your email list.

  • Include product links on Pinterest group boards. Most small businesses do not have a large number of social media followers. That is why group boards are a terrific approach to reaching a large audience. You may identify relevant boards for your specialty by using a service like PinGroupie.
  • Run Amazon advertisements. If you don’t have your following, this is one of the best methods to gain visibility on Amazon. Use an engaging image and wording for your ad to increase visibility for your goods.


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